I'm a Product Designer based in New York City. My digital design journey began shortly after receiving an AOL Free Trial CD in the mailbox. Access to the internet sparked my curiosity about web design, eventually leading me to explore the "View Source" of websites I found interesting. Through experimentation, I learned HTML & CSS and started creating my own designs and layouts.

My career has focused on refining my ability to turn abstract concepts into user-friendly products. Specializing in designing clear flows and interfaces for complex actions, I have played a key role in developing design systems and innovative experiences that shape product direction and evolution.

Previously, as Design Lead and UX Manager at PwC Products & Technology , I oversaw design efforts for multiple B2B SaaS products and successfully transitioned existing product teams to a new design system. In this role, I had the privilege of mentoring and coaching junior designers and interns. Prior to this, I spent nearly a decade at Forbes , initially as UI/UX designer working on various parts of the site and designing editorial features. I later advanced to the role of sole UX designer on multiple projects. One of my final projects was designing their proprietary CMS publishing platform from the ground up, which remains in use by their newsroom writers and thousands of contributors.

I'm also a skilled prototyper who enjoys delving into code from time to time. I find great satisfaction in bringing a design concept to life, crafting something testable tailored to challenge specific hypotheses. This can range from simple click-throughs to fully interactive high-fidelity prototypes that look and feel like the real thing.